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| Consumer |
| The Consumer business covers the import, marketing and distribution of the world’s leading brands in prestige fragrances and luxury products, personal care, food and other fast moving consumer goods. The Group serves many large international companies including: P&G Prestige Beaute, P&G Health and Beauty Care, J&J, Cross, Gerber and others. It’s strategy is to extend the products lines to meet the demands of the Saudi consumer. |
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| Marketing and service strategies focus on customer development and effectiveness of the supply chain management to build competitive advantage for the Group’s partners. Services range from marketing and promotion of products to total logistic solutions. |
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